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Dream Is Not Easy to Achieve
How many people do we know with high levels of artistic sensitivity and loads of talent who find themselves working at lackluster day jobs, but whose dream is to make their livings as artists? Fair enough, the dream is not so easy to achieve, but it’s not impossible. A friend who is just two years into his artistic lifetime and who is finding it tough going, asked me what he might do to give his career a boost and get him a little bit closer to hanging out his shingle: “Full-Time Working Artist.”

Much as I hate to say it, I may as well get it out front from the outset. If you want to make a living from your art, you’re talking about business. I can just hear you: “Arrggh, I hate business, I’m no good at it, I could never go out peddling my work…” The Spanish have a wise saying for situations like this: “Nunca digas ‘de esa agua no beberé’, ni que ‘ese cura no es mi padre...’” “Never say, ‘From that water I shall never drink.’ nor ‘That priest is not my father…’”

So, there you have it, if you aspire to live from your art—to be a “working artist”-- you’re going to have to get a little bit businesslike. Before an entrepreneur embarks on a business venture he researches and writes –you guessed it—a business plan. If this sounds daunting to you, you might be relieved to know that some of the most successful small-business plans have been drafted on the backs of envelopes. What they’re about is mundane stuff like assessments of the product, the market, the resources at hand, the nuts and bolts of the business, a marketing plan and some financial projections.

The Mission Statement
What all business plans have in common is a “mission statement,” a brief exposition of the essence of the company and its objectives. That is to say, what business are you in and where do you want to go? This sounds almost too obvious to bother with but, believe me, it’s not. It’s the genetic code of your company and if you get it wrong at the beginning, when the cells of the embryo of your art business are just beginning to divide, you’re sure to run into trouble down the line. So figure out what your mission is and write it down in one sentence. There are lots of possibilities; everybody has his own. Let’s look at a few.

1. “I want to be famous.” This is not serious. It’s confusing an almost-random accident with a career in art. If being famous is really important to you you’d be better off doing what Evel Knieval did: soar halfway across the Grand Canyon on a motorcycle. He’s famous. When you think about it, it’s amazing just how many artists are right at this moment astride that metaphorical motorcycle, roaring up that ramp and out into the blue. Good luck to them all. But is it art?

2. “I want to create new forms of expression and change the world.” You’re too young. Wait five years and start again.

3. “I want to devote my spare time to fulfilling and meaningful activity. I would like to exhibit my work so as to share it with others, receive their feedback and continue to progress.” There may be some hope for you.

4. “I want to be able to make a living doing what I love best.” This is a bit trickier, but you might have a go. The worst that can happen is that you have to scale back your aspirations and get a job.
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